Who loves looking at photos of food?
A commercial photographer primarily works business-to-business. If you have a business with a product or a service you want to sell, advertise, or market, “commercial photographer” or “commercial photographer near me” are the keyword phrases you want to search for. If that doesn’t give you a refined list, add the name of the nearest town or city to your queery.
Why is commercial photography important?
Commercial photography is designed to make you a profit. You go to a commercial photographer because you want to make your product or service appeal to your ideal customer. It also means you should expect professional results and a higher rate. If you are looking for something because it seems easy, you should try doing it yourself, or have the neighbor kid with a good camera photograph it and see what you get. It’s a great way to start because it’s budget-friendly, but that’s not what you go to a pro for.
Commercial product photography demands that your products are captured with detail front to back, they are color accurate, and six months down the road when you bring more products; they will look like they were photographed the same day as the first batch. Your staff is photographed in their environment doing what they love, and your services are shown in their best light. Your brick-and-mortar or facility will look impressive because a commercial photographer knows that details count.
Don’t confuse “commercial photography” with any other type of photography—it’s a very different thing.
You wouldn’t hire a commercial photographer to shoot a wedding even though her/she may photograph corporate events. Most likely, the business doesn’t have the infrastructure set up to offer all of the services that go with photographing a wedding—there are a lot of things that go into that kind of photography; respect! Vice-versa, if you’re going to be an excellent wedding photographer, you’re going to be too busy to be bothered with photographing products. Commercial product photographers are used to the technical challenges that products and services demand.
TIP: When reviewing a photographers website, make sure the photographer has a lot of the type of photography you need in their portfolio. If they don’t have that much, there is a good chance they don’t do it that often. That could translate into more expense for you because they may not be familliar with what you want or need.