COMMERCIAL PHOTOGRAPHY: BECAUSE YOU DON’T WANT “JUST PICTURES.” YOU WANT TO MAKE A PROFIT!

Many businesses won’t engage with a commercial photographer. They choose to use “just pictures” in their marketing materials because they are affordable, and because the business owner knows someone with an expensive camera—that’s all it takes, right? In truth, they don’t know, what they don’t know.

It’s no secret; every business owner has done it. It made sense for their budget at the time—if they even had one. As time passes, the business owner starts to pay more attention to the business and product photography the competition is using. After a while their “pictures” seem to be missing something, but they can’t put their finger on it. Wouldn’t you agree? Of course, this has never happened to you, has it?

Do you know what your marketing efforts are missing?

Potential customers don’t want to see “just pictures.” They expect clear, color accurate and inviting images that show your products and services in their best light. That can take organization, workflow, location scouting, model releases, on-screen talent, narration, patience, good note keeping, consistency, education in design, lighting, and composition just to scratch the surface. It takes, more than just a really good camera and lots of cappuccinos. It takes a commercial photographer and there’s no getting around it if you want pro results.